Building Trust In A Connected World

At BlackDice our solutions are geared to one core purpose: building trust in a connected world. In this blog post, we interviewed our CEO Paul Hague, and COO Sarah Hague, to delve into the essence of our brand purpose and explain how it shapes our mission, values, and customer-centric solutions.

Understanding Trust

In the connected realm, trust is the assurance that our personal information, sensitive data, and online activities are safeguarded from unauthorised access, malicious attacks, and breaches. With cyber threats evolving and becoming more sophisticated, establishing and maintaining this trust has become a daunting challenge for everyone. As a cybersecurity solutions company, we partner with telecom providers and recognise the pressing need to protect the diverse range of customers they serve – from small to medium-sized businesses to residential users. 

“Trust to us also means building credibility on a foundation of knowledge, relationships and interactions with our industry, peers, and customers. We will educate our customers about potential risks, best practices, and emerging trends in cybersecurity. Through informative content, we will empower individuals and organisations to make informed decisions and stay ahead of cyber threats”.

Paul Hague, CEO, BlackDice

Our Purpose Explained

Our brand purpose lies in the commitment to build trust in a connected world because we believe that individuals, families and businesses deserve to have safe, secure and privacy-preserving interactions within the digital world.

“In present times, connectivity and digital interactions have become an integral part of our lives, so ensuring security is more crucial than ever,” says Paul. “That’s why we exist. Our brand purpose revolves around addressing this challenge head-on. We are driven by a mission to empower our customers with robust cybersecurity solutions that not only protect them from potential risks but also inspire confidence and trust in their daily lives. Our aim is to provide a secure foundation upon which businesses and individuals can build and thrive in a connected world.”

Paul Hague, Founder and CEO

Our Vision For The Future

We envision a future where we have helped to create a trusted digital world – where everyone can work, play, and be entertained with confidence. A world where individuals, businesses, and communities can fully embrace the boundless opportunities of a connected society, knowing that their digital assets are safeguarded and their privacy respected.

How We Fulfill Our Brand Purpose

Our Mission

To realise our vision and truly live up to our purpose, we’ve set forth a mission that propels us forward:

We will be the leading product innovator, continuously pushing the boundaries of cyber solutions, that are easy to use, accessible and available to everyone through our partners.

By doing so, we ensure that our products are not only effective but also easy to use, accessible, and available to everyone through our partners. “We’re committed to breaking down barriers and making cybersecurity an inclusive experience for all”, adds Sarah. “This means keeping at the forefront of cybersecurity advancements to deliver state-of-the-art solutions targeted to the unique needs of our customers. Our team of experts will continuously monitor the ever-evolving threat landscape, ensuring that our solutions are proactive, adaptive, and comprehensive”.

Learn more about BlackDice’s innovative solutions

Our Values

Our brand values are the guiding principles that shape our actions and define who we are as a company. We hold ourselves accountable to these values every day, and they serve as the compass that keeps us on the right path.

“Our values are here to act as a yardstick to direct our actions and behaviours and keep us on track to achieving our vision, mission and purpose,” explains Sarah. “By embodying these values and behaviours, we aim to create a brand that not only delivers exceptional products and services but also contributes positively to society and fosters a culture of continuous improvement and empathy”.


We seek-out new ideas, technologies and solutions. We encourage exploration, learning, and experimentation to drive innovation and growth. We’re not afraid to ask difficult questions and push the boundaries of possibility.


We are committed to creating an inclusive environment where diverse cultures and perspectives are valued and everyone feels welcome and respected. We actively break down barriers to promote diversity and inclusivity in our brand communications, partnerships, and decision-making processes.


We foster a collaborative spirit and company culture, whether we’re working with our colleagues or with external stakeholders. We emphasise open communication and collective problem-solving.


We believe that honesty is the bedrock of trust, and are committed to being open, truthful, and accountable to our customers, colleagues, and stakeholders. We provide accurate information and strive to build trust through ethical practices and clear communication.


We believe in the transformative power of kindness and empathy, treating others with compassion, respect, and understanding. We prioritise nurturing positive relationships with our customers, employees, and the communities we serve.

“These statements will help to keep us anchored with a sense of shared direction regardless of our teams and roles, as our company continues to grow and innovate in the cybersecurity space”

Sarah Hague, COO, BlackDice
Sarah Hague

The Importance Of A Personalised Approach

“We recognise that every customer has unique requirements and faces distinct challenges,” emphasises Sarah. “Therefore, we adopt a personalised approach to cybersecurity, providing targeted solutions that align with their specific needs. By understanding their concerns and priorities, we build trust by demonstrating that we genuinely care about their security.”

Paul adds, “Trust is not only built through technological prowess but also by upholding high ethical standards. We adhere to strict principles of transparency, integrity, and confidentiality in all aspects of our operations. Our commitment to ethical conduct reinforces the trust our customers place in us.”

Final Thoughts

With unwavering dedication to our purpose, vision, mission, and brand values, we are committed to building trust in a connected world. Our journey is not without challenges, but we face them head-on, knowing that our efforts contribute to a safer, more reliable digital future for all.

Paul Hague, CEO

In a world that grows increasingly interconnected, the importance of trust really can’t be overstated. As a cybersecurity solutions company working closely with telecom providers and serving a wide range of customers, our brand purpose is here to ground us and focus on building trust in this connected world. It also helps to steer our teams to do the right thing and achieve their ambitions. By leveraging cutting-edge solutions, fostering collaboration, and most importantly – doing it with honesty and integrity – we strive to be the trusted guardians of our customers’ digital security, and hope to create a safer and more trustworthy digital landscape for families, individuals and businesses alike.